IMHO, Tesla has done a fantastic job of producing unique and exceptional vehicles. But, it is quickly becoming imperative, for the survival of TSLA, that the customer service side of the business get the kind of attention that the manufacturing side has gotten to this point. Soon, Tesla will begin to sell more to the mainstream consumer and less to fanboys. I don't believe that mainstream purchasers will put up with the poor level of customer service that Tesla has provided to this point. Below is what I hope is a mid-term report card for the organization.
Production
Not many of us, excluding FUDsters, have an issue with the quality of the product at this time. The cars are simply amazing and continue to improve even post-
delivery. Early issues seem to have be corrected and current production appears to be spot on.
GRADE: A
Sales and Marketing
Tesla has to date been quite wishy-washy about how to accomplish sales objectives, but with the back-log of Model3 pre=orders, sales hasn't been a priority to
date. This is likely to change after ModelY back-log is caught up, so hopefully the company has a sales and marketing plan in development to meet their future
needs.
GRADE: Incomplete
Delivery
While early delivery short-comings have improved, deliveries still appear to be less than completely trust-worthy. Tesla must aspire to deliver the product as and when promised at a rate approaching 100%.
GRADE: C-
Post Sales Service:
The single biggest area of concern at present. Tesla seems unwilling or unable to service loyal customers after the sale. This ineptitude must change, and
soon, if the business model is to survive. IMHO, this area is now more critical to Tesla development of the ModelY, the Semi. the Pick-up or any thing else.
Drastic improvement is needed. If the disillusionment of the Fanboy base continues (and make no mistake, it has begun), Tesla will find themselves on a
very rocky road.
GRADE: F
Supercharging Network
Certainly one of the companies strongest assets. However, Tesla must be sure to continue development at a pace that is not outstripped by demand.
GRADE: B+
Promises:
The company continues to issues promises it cannot delivery upon. While this seems to have quieted lately, it needs to end forever. Under-promise, and
over-deliver. A simple business concept really.
GRADE: D-
How would your report card look?
Production
Not many of us, excluding FUDsters, have an issue with the quality of the product at this time. The cars are simply amazing and continue to improve even post-
delivery. Early issues seem to have be corrected and current production appears to be spot on.
GRADE: A
Sales and Marketing
Tesla has to date been quite wishy-washy about how to accomplish sales objectives, but with the back-log of Model3 pre=orders, sales hasn't been a priority to
date. This is likely to change after ModelY back-log is caught up, so hopefully the company has a sales and marketing plan in development to meet their future
needs.
GRADE: Incomplete
Delivery
While early delivery short-comings have improved, deliveries still appear to be less than completely trust-worthy. Tesla must aspire to deliver the product as and when promised at a rate approaching 100%.
GRADE: C-
Post Sales Service:
The single biggest area of concern at present. Tesla seems unwilling or unable to service loyal customers after the sale. This ineptitude must change, and
soon, if the business model is to survive. IMHO, this area is now more critical to Tesla development of the ModelY, the Semi. the Pick-up or any thing else.
Drastic improvement is needed. If the disillusionment of the Fanboy base continues (and make no mistake, it has begun), Tesla will find themselves on a
very rocky road.
GRADE: F
Supercharging Network
Certainly one of the companies strongest assets. However, Tesla must be sure to continue development at a pace that is not outstripped by demand.
GRADE: B+
Promises:
The company continues to issues promises it cannot delivery upon. While this seems to have quieted lately, it needs to end forever. Under-promise, and
over-deliver. A simple business concept really.
GRADE: D-
How would your report card look?