For a while I thought it would be some kind of trinket. But we already got our drawings. I certainly wish it were some cool paint color or exterior customization. But I don't think that is very practical or likely.
The most logical option, as it will cause no manufacturing delays and has almost no cost to Tesla, is free supercharging.
But I am most sure that there will be no mention of it at Friday's launch. It will just be a Musk tweet in the next few months.
"something special" does not mean something expensive - and nor should it.
The previous special was Sig Red which was an optional extra, it still cost money to get.
The "special-ness" came from the fact it was only made available to those folks who still had to pay for it.
I'm betting it will be that kind of special.
Expecting it to be a free gift is unrealistic given the quantities involved.
Elon did say "something special" not looking too much into it. I figure it would be something unique to the vehicle OR tangible item we get in the mail.
Either way what other company would even THINK about doing something like this for their customers?? They have had over a year to think about and design it so I think they will say something Friday about it⚡️⚡️ Me hopes