Well, that's just your personal thoughts. I disgree with this, either.
1. How many people on the road know what M3 exactly stands for?
2. Why the confusion? I dont get it.
3. I saw a M760i with a vantity license plate of "AMG" yesterday. I felt funny and thought it was a good idea. The owner spent extra money on the plate and it caught my attention, the money is not wasted.