Their reasons run deep and I'm sure cost is number one, but one of the things I love best is that my car knows when I'm home and it automatically opens my garage door for me. I point that out to people as much as anything else. This just doesn't make sense. I'm OK on the entry level trims, every auto maker does that, but on Premium it really needs to stay included - simple opinion of mine. Enough people already want to claim Tesla doesn't fit in the luxury category, Tesla isn't helping themselves.